SFF works to bridge the gap between farmers and profitable markets, ensuring that smallholder farmers sell their products at fair prices and maximize their earnings. By fostering value chain development, we enhance local agricultural processing, packaging, and export potential.

Our market-focused interventions include:

• Establishing direct farmer-market connections to eliminate exploitative middlemen.

• Supporting agribusiness cooperatives to enhance collective bargaining power.

• Encouraging value-added processing to increase product shelf-life and profitability.

• Facilitating partnerships with agritech startups for better market intelligence.